Sometimes I feel like I don't have any. Yet I know it's one of those essential small business owner traits. It reminds me of an old movie where Jimmy Stewart's character says, Years ago my mother used to say to me, she'd say, "In this world, Elwood, you must be," - she always called me Elwood - "In this world, you must be oh so smart, or oh so pleasant." Well, for years I was smart. I recommend pleasant. You may quote me.
SO I DID.
Q. What's the most expensive ingredient in a bottle of bottled water?
A. The water, which was collected by rare lemmings by a special extraction process from a Japanese mountain mushroom.
B. The water, which was gathered by an army of killer bees from dewy flowers guarded by endangered fairies.
C. The water, because it came from the same well where Jack used to fill his watering can to nurture the Magic Beanstalk.
D. The plastic bottle and the label with the obligatory surrealistic mountain scene.
F. (create your own answer)