Andrew Smith

Ever work on something for so long you doubt if you'll ever get finished with it?

Well I've felt like that on this new logo my brother Adam and I designed. It's so ready to be out. We travailed over it for months and you start to wonder why it doesn't just 'click' for you like you think it does for other professionals. It'd be so much easier to make the 50th design first, wouldn't it? Sometimes I get caught up in the Magic of other people's work, but in reality, they might have just had a little more perseverance than I do.

Show me someone who has done something worthwhile, and I’ll show you someone who has overcome adversity. — Lou Holtz


Every person has the battle of speed over quality and I'm thankful that this was a personal project so we were able to spend a little more time on it. But sometimes it's the personal marketing that you must be a warrior to deal with. It's easy to try and justify inner-compromise because, "Well, it's just for me, so it's not that important." Au contraire, my friends, this crux will help divulge deep, personal thoughts about your work, whether it has turned into drudgery or if it's still your passion. This is the resumé of your soul.

Proverbs 13:12
Hope deferred makes the heart sick, but a longing fulfilled is a tree of life.

It brings me great joy to have this logo done, and to have confidence that I'm doing what I love. =)